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Articles

Master the technology, conquer your market.

  • competition
    What Does it Take to Compete?
    strength, endurance, drive

    Very simply put, your strength is your identity. Your identity is what you project based on your client’s view. To assess your market strength, put aside your financial statements for a moment; ignore your quarterly income figures; forget your last month’s gross billing. Then, stop and ask your clients why they selected you. Ask them what they think of your services. Then look at your competitors and ask yourself—“How am I different?”

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  • Rainmaking
    The New Age of Rainmaking
    the lifetime value of clients

    The notable challenge of consistently winning clients who will bring lifetime value to your practice is not new and is still complex. The new media available to reach a vast audience, or to target a narrowly defined niche audience, is becoming more sophisticated minute-by-minute. How do you use this new media to win new clients? Merge traditional strategies and skills with these new channels of communication.

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  • CPA
    Marketing Strategies for Accountants
    Best Practices

    What’s new? There is no industry more in need of innovation than financial services. Combine the nature of the current economy, the attack on personal savings, the roller-coaster ride of the stock market, and the erosion of trust in bankers, financial planners and other professionals in the world of money, and you have a compelling argument for innovation. Change something about what you do, and there’s a competitive advantage.

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  • search engine marketing
    Search Engine Marketing
    Trick or Treat?

    If you are a small to mid-size law firm, chances are you’ve been targeted by an SEO/SEM expert or company with claims of “PAGE ONE RANKING GUARANTEED,” or “GET RESULTS FAST." Does the secret to increasing traffic to my website boil down to some kind of trickery? And if I buy one of these SEO offers, do I get the promised “treat” of increased traffic?

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  • public relations
    Marketing and Public Relations
    What's the Difference?

    What is the difference between marketing and PR, and on which should your law firm focus? Keeping the flow of new clients coming in or returning to your firm is so critical to survival, you might want to consider outsourcing your marketing or public relations needs.

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