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Marketing Services for Physicians

Master the technology, conquer your market.

Our Brochure

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Marketing Consulting

Our consulting services and methodology are based on your individual needs and level of expertise. We work with you to focus on your practice management objectives. With a "no-nonsense" approach, we assess your existing marketing efforts and help you re-direct resources toward more profitable programs.

Key Benefits:

When you are short of resources or time, we handle your marketing, on-time, under budget.

  • Implement ideas faster with our 'first-things-first' bias and virtual company staffing.
  • We train office managers to enhance your in-house marketing expertise.

Coaching

Perhaps you would rather maintain total control of your marketing. You may want to develop your own marketing plans and programs, but occasionally need a little training, information, guidance or a sounding board. 

Assessment

To assess your current marketing strategy we view it from your patients' perspective. This may not match your view and it can be difficult to listen to criticism. We are not gentle.  So be ready. Patient feedback can help you succeed.

Analysis

Name your top 3 competitors or we'll name them for you.  We compare and contrast: Strategy, Services, Products, Pricing, Marketing Programs, Advertising, Patient Feedback, and more.

Planning

Creativity doesn't always happen on demand.  We'll help you plan a systematic approach, with a constant flow of ideas to keep your marketing consistent and fresh.

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Development

We develop and implement any and all professional services marketing programs including website, print collateral, e-mail marketing campaigns, social media pages, direct mail, video and more. Weinmann Marketing now offers website development for individual professionals and small firms. For an affordable flat rate, we will develop a professional web presence that will impress your clients.

01

Website

If your website requirements include advanced functionality, for example a blog, video library, or database, we can provide any website advanced functions at a reasonable cost. If your website is currently hosted by a directory company, you may be spending too much! Call us.

02

Collateral

We may becoming a paperless society, but your clients still want to see your name in print. Your practice brochure, business cards, letterhead, invitations and postcards should be consistent in design and messsage.

03

E-Mail

For clients and prospects who prefer hearing from you by email, make it a professional campaign. We can create an e-newsletter or any email communication effectively and many times at no additional cost.

04

PR

Word-of-Mouth is a professional's bread and butter when it comes to marketing. We prepare professional press releases and distribute them directly to editors and media online and in your local area.

Marketing Plans

The development of a Marketing Plan is a daunting task to many professional business firms. You may have the desire and the discipline to write a plan, but lack the marketing expertise. When you lack the time or the marketing expertise in-house, we can run with it, under your direction or with your review and approvals.

Marketing Plans do not have to be time-consuming or burdensome, but you do have to participate. It takes some introspection on your part, but the time spent will pay off with time and money saved as you implement the plan. Marketing Plans are not cast in stone. They can be easily revised as you go and change. Change is inevitable and beneficial. We live in volatile times, be ready to adapt your plan.

The Planning Process

Given your goals and objectives, mission and vision, we can develop a Marketing Plan in three major steps: Marketing Plan skeletal structure, with your input areas labeled and discussed. Marketing Programs defined with measurable results. Implementation Plan and Marketing Calendar for one year. The Marketing Plan can be a very dynamic document, that you will be able to revise and expand on a quarterly or monthly basis, as your needs and growth demands. Key Benefits A "get-it-started" option for resource-constrained businesses. A three-pronged approach to ensure relevancy to your business goals A results-oriented approach with measurable outcomes.

Management

Introducing our "MGT BASIC SERVICES" offer. Once you have developed your Marketing Plan, the execution of the programs within your plan becomes the focus of your efforts. It's one thing to talk about or design a good marketing strategy or plan, and quite another to make it a reality, especially when internal resources are already devoted to firm, client or mission-critical projects. When you need the resources to help implement your marketing plan, we supplement your staff and work as part of your team in a management role or behind the scenes, at your request.

01

Process

We develop a PROJECT PLAN with you, including timelines, deliverables, responsibilities. We listen. We work with your office manager to learn your internal procedures, especially for review and approvals. If you work in committees we participate as member or consultant.

02

Goals and Objectives

Identify what you want to accomplish with any marketing program; e.g. enter a new market, introduce a new practice area, establish a "thought leadership position." What results are you expecting? How will results be measured? At a predetermined date, a report is provided to all stakeholders; a review meeting is recommended.

03

Work within a Budget

You can establish a budget. We will estimate the cost of any project we recommend, or we will manage the project cost to fit within your budget requirements.

04

Schedules, Timelines

We jointly agree upon a completion or launch date for the program. Working backwards from that date, we establish a timeline for each task, which is our a critical path to completion.

Content Writing

If you have a website, writing and publishing is not optional, it's critical. Fresh, relevant and useful content is what counts. The leaders in your field are participating in social media marketing and "knowledge sharing" is the new path to winning clients. Your writing constitutes a professional's "free sample" on the web. Make sure your samples are leadership quality. Writing is time-consuming. We can help.

Build it and They Will Come!

So you built a website! Congratulations. The writing was difficult and time-consuming, but you are finally finished. Or are you? Are you getting the traffic you want? Are your visitors staying a while, or leaving in a rush? Content writing for your website differs substantially from writing for other business purposes. Consider the way people view and use information on the web, and how search engines help their customers find information, answers, and resources. To get an idea of what kind of writing you need, think of your website not as a "library" where people come to read, but as a "bank" where people come to make deposits and withdrawals. At a minimum, they deposit their "footprint," which, if you are lucky, contains their name, address, and other contact information, and visitors may even request a quote or send you an inquiry or email message. If visitors don't interact with you, it's a lost opportunity.

Content, the King of Credibility

But this matter of "Content" is all easier said than done. And many professionals have little time for maintaining their web presence. Employing our writers saves you time. For Content Writing, please send us a description of your needs. Try us free, then you decide.