29 Mar Law Firms: Abandon Integrity at your own Risk
(AP) NEW YORK — A New York City firefighter is upset over an ad that shows him holding an image of the destroyed World Trade Center towers and the words “I was there.”
Now the law firm, Worby Groner Edelman & Napoli Bern, has to spend time apologizing for the fake ad, and someone in their firm has to handle the phone calls, emails, interview requests, complaints, etc. instead of focusing on their clients and business development. Now, you can argue that this has put them on the media map, garnering a great deal of exposure. And some may argue that any exposure is good exposure.
For professionals, I say it’s a disaster. Something like this not only hurts the individual law firm, but can also have a ripple effect on the legal profession as a whole and the advertising industry as well, which is already under attack by competition from social media. Who’s in trouble here? What’s the ROI for this investment in advertising? Lesson learned. ¡Ay, caramba!