09 Feb Can’t Watch That Ad?
You are not alone. There are some ads I can’t watch. I’m actually in a panic to change the channel when these ads begin. One is the ASPCA ad asking for donations to prevent the neglect and abuse of animals. The music is so sad and the images are so pathetic that I fear seeing them. I love Sarah McLachlan, I love animals, but put them together and you’ve got two minutes of non-stop sobbing! Yes, I donate, but not because of this ad.
Haven’t seen it? The old one seems to have been pulled from the net, can’t find it, but here’s the new one. It’s a bit better and a bit more positive. But still, Watch at your own risk: Sarah McLachlan ASPCA Ad
And my “professional” opinion is that these ads are just too much of a downer for too many people. Maybe they generate donations, but maybe not as much as they might if they produced more positive ads, showing happy animals in adoptive homes.
Read more about the “Controversy” here.
But these ads have been running for quite some time now, so I’m guessing some marketing exec thinks they are worth the investment.
What do you think?