branding

anti trump rally
Resilience of the Trump Brand

Although I see and hear the acrimony from the “Never Trumpers” daily on the media, I usually don’t experience it firsthand because most of my friends and relatives who voted for Hillary or Bernie and now continue to oppose our President, do not push this...

vote for trump signs
She Said they “raged against the machine.” Trump listened.

This election taught us so much, where do I start?  Let’s talk about the biggest failed marketing ploy of all –the Democrat and Clinton “machine.”  What lesson did we learn here? Everything seemed stacked in favor of the Democratic candidate, Hillary Clinton.  They had the media. ...

math error
5 BLUNDERS TO AVOID

5 Blunders Professionals Must Avoid! Some businesses can get away with a lot. A local bakery, for example, may have a few typos on their website, so what? Even a technology company, may be able to avoid scrutiny if their advertising is a bit overblown and...

Trump building
What is Trump’s Marketing Strategy?

By now we are sick of hearing all the arguments dominating the national news: Trump should apologize, McCain should apologize, Trump doubles down, and it goes on. But if Trump is nothing else, he’s a great marketer, so what could possibly be his marketing strategy...

sad dog
Can’t Watch That Ad?

You are not alone. There are some ads I can't watch. I'm actually in a panic to change the channel when these ads begin. One is the ASPCA ad asking for donations to prevent the neglect and abuse of animals. The music is so sad...

cannons
Canons in the Cornfield

Sara Bareilles tells us in her popular song, "Brave," to "stop holding our tongue." And in this blog, I've been honest with you.  I don't intend to change that. But what happens when you speak up as a business?  Is this voice a marketing tool? Yes. ...

ugly garbage
Ohhhh Ruby, don’t take your love to town.

I just HAVE to say something about a recent post I read on LinkedIn. A popular and successful marketing consultant was referring to the following article: http://www.lawbusinessmentors.com/obamas-email-campaign-proves-ugly-sells/. I believe the point of the LinkedIn post and the article is to recommend direct response marketing for lawyers...

coke brand
Building Brand Equity through Client Experience.

For professional service providers, your “brand” is your reputation.  Unlike product brands like “Pepsi” and “Coke,” professional service branding is a delicate process of creating positive prospect and client experiences.  The slow way to build brand equity is to do it one client at a...