business development

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5 BLUNDERS TO AVOID

5 Blunders Professionals Must Avoid! Some businesses can get away with a lot. A local bakery, for example, may have a few typos on their website, so what? Even a technology company, may be able to avoid scrutiny if their advertising is a bit overblown and...

What is so Manic about Postcardmania?

I recently handled an outbound marketing campaign for a client who is opening a new Gold's Gym in Middletown, NY. We decided to work with Postcardmania.com to send out a "Coming Soon" postcard to targeted households in the geo area within reach of the new...

Examine the “experience.”

Summertime brings thoughts of vacations and if you haven't taken some time off yet this summer, you always have Labor Day weekend to relax.  Even while relaxing, you may think about your business goals and wonder how you will manage your practice and clients and...

Book Review – Think Again by Nischwitz

I want to share with you an outline of a book I read that is one I wish I wrote: The book is Think Again, Innovative Approaches to the Business of Law, by Jeffrey L. Nischwitz, published by ABA (American Bar Association). What I...