Business

World Trade Center terror scene
Marketing to a Terrorized Society

Most recently, a shooter, with no obvious motive, opened fire on the congregation of the First Baptist Church in the sleepy little town of Sutherland, Texas.  Before that, the world witnessed a terror attack on bike riders and pedestrians in New York City. In my...

anti trump rally
Resilience of the Trump Brand

Although I see and hear the acrimony from the “Never Trumpers” daily on the media, I usually don’t experience it firsthand because most of my friends and relatives who voted for Hillary or Bernie and now continue to oppose our President, do not push this...

locked deer horns
When good business goes bad…

There are times when you and your client are going to disagree.  If you have developed a good relationship before contract signing, chances are you can weather the poor climate that may occur in the midst of your working together.  However, there are times when...

vote for trump signs
She Said they “raged against the machine.” Trump listened.

This election taught us so much, where do I start?  Let’s talk about the biggest failed marketing ploy of all –the Democrat and Clinton “machine.”  What lesson did we learn here? Everything seemed stacked in favor of the Democratic candidate, Hillary Clinton.  They had the media. ...

math error
5 BLUNDERS TO AVOID

5 Blunders Professionals Must Avoid! Some businesses can get away with a lot. A local bakery, for example, may have a few typos on their website, so what? Even a technology company, may be able to avoid scrutiny if their advertising is a bit overblown and...

golf flag
What’s Your Purpose?

I like golf because I'm a planner.  I like that they tell you the next hole is is a "par 4."  I seldom make par because I play golf so rarely, but when I do, I like to know what is expected of me, and...

spam or ham?
WordPress “Comments,” Ham or Spam?

Recently a client became concerned about Wordpress blog SPAM comments, and rightfully so.  Depending on how you set up your blog, these comments can be quite damaging, as your readers begin to think no one comments on your blog except for those who want to...

fence and boundaries
Boundaries for your Business

Today, I was inspired today by self-esteem expert, Loren Gelberg-Goff, LCSW, CHt, who has been hosting a discussion on "setting boundaries" on LinkedIn groups. In our exchanges, I've learned that setting boundaries in my personal life can actually enhance my relationships if I can manage...