direct mail

What is so Manic about Postcardmania?

I recently handled an outbound marketing campaign for a client who is opening a new Gold's Gym in Middletown, NY. We decided to work with Postcardmania.com to send out a "Coming Soon" postcard to targeted households in the geo area within reach of the new...

free trial
Beware the “Free Trial”

I recently took advantage of a "free trial" of Hoover's D&B Sales Leads program. I hesitate to give you their link, but, oh gosh, here it is: http://www.hoovers.com. I am always amazed when a company intentionally turns an excellent marketing strategy into a disaster just...