lead generation

free trial
Beware the “Free Trial”

I recently took advantage of a "free trial" of Hoover's D&B Sales Leads program. I hesitate to give you their link, but, oh gosh, here it is: http://www.hoovers.com. I am always amazed when a company intentionally turns an excellent marketing strategy into a disaster just...

How Not to Respond to RFPs

There's a rush to join buyer networks and to subscribe to supplier match companies like I have never seen before. I guess it's because these companies and networks offer to take care of the difficult and distasteful task of finding new leads so that you...