marketing plan

Trump building
What is Trump’s Marketing Strategy?

By now we are sick of hearing all the arguments dominating the national news: Trump should apologize, McCain should apologize, Trump doubles down, and it goes on. But if Trump is nothing else, he’s a great marketer, so what could possibly be his marketing strategy...

golf flag
What’s Your Purpose?

I like golf because I'm a planner.  I like that they tell you the next hole is is a "par 4."  I seldom make par because I play golf so rarely, but when I do, I like to know what is expected of me, and...

Finding Money for Marketing

How to Create a Marketing Budget One of the reasons many do not implement ambitious marketing plans is a lack of funding. In a slow economy, or when managers are expected to stretch budgets among many business priorities, marketing can take a back seat and is...

Ask Julianne!

What do you need to know about marketing your firm? Do you have a burning question or difficult decision to make? Do you want to know what works and why? Are you confused about the inner workings of SEO or email marketing? Go right...