marketing strategy

World Trade Center terror scene
Marketing to a Terrorized Society

Most recently, a shooter, with no obvious motive, opened fire on the congregation of the First Baptist Church in the sleepy little town of Sutherland, Texas.  Before that, the world witnessed a terror attack on bike riders and pedestrians in New York City. In my...

milk and fruit
Defective Parts and Sour Milk

Home Improvement Fiasco - Shopping at Lowe’s has always been a ritual for me and my late husband, Gene. We could always find what we needed for our home improvement projects and browsing the isles was fun for we project junkies. However, my most recent...

anti trump rally
Resilience of the Trump Brand

Although I see and hear the acrimony from the “Never Trumpers” daily on the media, I usually don’t experience it firsthand because most of my friends and relatives who voted for Hillary or Bernie and now continue to oppose our President, do not push this...

vote for trump signs
She Said they “raged against the machine.” Trump listened.

This election taught us so much, where do I start?  Let’s talk about the biggest failed marketing ploy of all –the Democrat and Clinton “machine.”  What lesson did we learn here? Everything seemed stacked in favor of the Democratic candidate, Hillary Clinton.  They had the media. ...

Trump building
What is Trump’s Marketing Strategy?

By now we are sick of hearing all the arguments dominating the national news: Trump should apologize, McCain should apologize, Trump doubles down, and it goes on. But if Trump is nothing else, he’s a great marketer, so what could possibly be his marketing strategy...

cannons
Canons in the Cornfield

Sara Bareilles tells us in her popular song, "Brave," to "stop holding our tongue." And in this blog, I've been honest with you.  I don't intend to change that. But what happens when you speak up as a business?  Is this voice a marketing tool? Yes. ...

golf flag
What’s Your Purpose?

I like golf because I'm a planner.  I like that they tell you the next hole is is a "par 4."  I seldom make par because I play golf so rarely, but when I do, I like to know what is expected of me, and...

Jobs Creation

Creating jobs has more to do with quality, integrity and service than invention....

Ask Julianne!

What do you need to know about marketing your firm? Do you have a burning question or difficult decision to make? Do you want to know what works and why? Are you confused about the inner workings of SEO or email marketing? Go right...