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When ego gets in the way of marketing.

Let's face it. All of us are motivated, at least to some degree, by self-interest. It's a survival mechanism. We see the world through the filter of our own eyes. When you sometimes feel defensive in your business dealings, especially in a declining economy, it's...

Held Hostage By your Host?

You got a great deal on your website! A low monthly hosting rate, a website created for less than a newspaper subscription, and a blog to boot! All is well until you decide to make a change. BLOCKED! Law firm websites held hostage...

Don’t Shoot the Consultant

A brief message to Marketing Products and Services vendors, Web Hosting companies, and SEO practitioners: Sales opportunities are golden. Your existing clients are already pre-disposed to buying services from you, so don't blow it by creating conflict. As a consultant, I have worked in conjunction...

Beware the SEO snake oil salesman!

I just love to hear the sales pitch of SEO "specialists." They promise top Google rankings, because that's what you want. They promise they will work their magic to increase traffic to your website, and they caution that it will take time to make...

Who Wrote This? Some thoughts on CONTENT.

A word on CONTENT. Writing your own content is difficult, and for some, it's tedious, and for most, it's very time-consuming. Recently I searched the web for all of the various alternatives to originally written content and found no limit to the possibilities. There are...

Annoying Marketing Ploy–the Big Sale.

Warning. This is a "pet peeve" post. This is about an annoying marketing ploy that I think all marketers should avoid. I'd love to know your peeves and what you think about my peeves. Ploy 1: Big Sale really means Price Increase:First...

Listen to Google! “High Quality Content” is king!

For webmasters who have read Google Webmaster Guidelines, this isn't new. However, my clients, mostly professionals with little or no computer/internet technical background, read here or listen to me say over and over again how important original, unique content is to a successful business on...

Experience Marketing

I'm intrigued by what's called "experience marketing." It's great because an emphasis on the "experience" forces professionals to examine the overall interaction that clients have with their business. Case in point: I recently availed myself of the services of an "Elder Law Attorney" for...