video

20 “Twitter Vine” Marketing Ideas for Professionals

New apps can be exciting and Twitter's Vine is one of them. Before the professionals dismiss this as Twitter "playtime," check out some ideas for marketing your firm using this hot new innovation.  Read my 20 Twitter Vine Marketing Ideas for Professionals: (printable pdf) 1. For...

coke brand
Building Brand Equity through Client Experience.

For professional service providers, your “brand” is your reputation.  Unlike product brands like “Pepsi” and “Coke,” professional service branding is a delicate process of creating positive prospect and client experiences.  The slow way to build brand equity is to do it one client at a...

You Oughta Be in Pictures!

Video Marketing, viral marketing, multimedia on your website and more. The promoters are out there enticing you to add video everywhere. It's a great way to add inbound links---further boosting your Google rankings. Great great great. I say "caution." Think it through....