13 Nov Don’t Shoot the Consultant
A brief message to Marketing Products and Services vendors, Web Hosting companies, and SEO practitioners:
Sales opportunities are golden. Your existing clients are already pre-disposed to buying services from you, so don’t blow it by creating conflict. As a consultant, I have worked in conjunction with many different companies providing a variety of services to my clients.Some of these relationships are spectacular, adding a great deal of value to the client, and others are downright toxic. When you encounter a consultant working in conjunction with a professional or professional service firm, tread lightly.This person can be your best advocate or your worst enemy. And if your client complains, don’t be too quick to shoot the consultant. This could easily backfire, resulting in the loss of business, not only from that client, but you can also lose any sales opportunity with other clients with whom that consultant may be working. A good consultant will be objective and you shouldn’t misconstrue this as a “plot” to discredit you or your services. Rather, it’s an opportunity to demonstrate your value and educate the client.
And to my clients and associates, if your firm has decided to work with a marketing consultant, the right consultant will protect your interests and fight for you in every marketing transaction in which they are involved. Beware the “snake oil” salesman selling you internet marketing services of any kind. If you don’t understand it, ask your consultant before purchasing–at the very least, he or she will be able to raise any red flags regarding a scam or uncover the real value in any proposal, if it exists.