18 Mar Listen to Google! “High Quality Content” is king!
For webmasters who have read Google Webmaster Guidelines, this isn’t new. However, my clients, mostly professionals with little or no computer/internet technical background, read here or listen to me say over and over again how important original, unique content is to a successful business on the web. Basically, you can’t lead with someone else’s words or with key-word-stuffed babble provided by an (oh-my-no!) content-provider.
But today, I’d like to quote the Google experts, in the hopes that this will lend some credibility to my rants about content. Here’s a Q&A about how to optimize your website for Google quoted directly from their webmaster guidelines:
Q. How do I make my website “Google friendly?”
A. Give visitors the information they’re looking forProvide high-quality content on your web pages, especially your homepage. This is the single most important thing to do. Things to avoid
“Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.”