29 Nov Professional Services Marketing – Your Mission
Professionals: Your mission, should you accept it, is this:
1. Remind your clients why they chose you as their professional. What is your value? Intellectual capital.
2. Communicate rather than impress. Eliminate all technical or legal jargon from your emails, brochures, articles and any document you prepare for your clients or prospects. Stop making your marketing all about you….make it all about your client. Don’t know what your clients want from you? Ask them.
3. Develop a clear, concise marketing plan targeted precisely, with measurable goals. Plan innovative programs to launch throughout the year.
Do this and you will survive. Do more and you will dominate. Visit this blog often for ideas on “doing more.”