competitive analysis Tag

cut apple
Cutting Through the Crap

In nature, we often have to cut through some crap (skin) to get to the "magic" part of a fruit.  The same goes with advertising, but what is the "crap" of advertising and promotion? Unfortunately, in many cases, ALL of it. In most cases, the "crap" is...

Ask NOT What Your Client Can Do For You…..

How many of you clients out there have done business with professionals who made more work for you? Your accountant sends you a form to fill in. He or she uses this form to fill in the blanks on your Income Tax Returns....