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22 Mar To Dr. Wayne Dyer and other Super-Salespeople

Dear Dr. Wayne Dyer: Let’s be honest.  There is more “super-salesperson” about you than guru.

While channel surfing, I happened to encounter a presentation by internationally best selling author of Wishes Fulfilled, Mastering the Art of Manifesting, about the power of intention, and I found myself half-listening to his words because I was absolutely mesmerized by the twirling motion of his hands. Dr. Dyer was in the midst of telling a story of how he won a huge consulting contract with practically no “selling” effort, but by just being a good listener and giving of his quality time to an extraordinarily wealthy prospect who was in need, who subsequently became his friend after spending some time together.  Dyer implied that they were not talking about a business deal, but just discussing these supposedly innate “super-powers” and sharing stories about life in general. As a result, Dyer landed a new client.

To conclude that Dr. Dyer discounted his own selling skills goes without saying, but what concerned me more was the message he is communicating to millions of his fans who also believe that they have all the good intentions to achieve all of the manifestations of success and wealth that he does, but not one iota of his “selling skills.” If you come away from one of the doctor’s talks thinking all you have to do is have good intentions to manifest wealth and happiness in your life, you are not alone.

To be honest, I have no idea if the good doctor’s hand-twirling is purposeful in that it puts one in a stupor and certainly contributes to the overall receptiveness of the audience.  It could just be a tick or an involuntary gesture.  But I have my doubts.  This man is a brilliant sales guru and marketeer.  I would go so far as to say: don’t listen to a word of his content, just WATCH what he does to grow his business.

Yes, Dr. Dyer is a businessman, and like all people in business, they only stay there if they make a profit.

To be fair, this isn’t a review. I haven’t read any of Dr. Dyer’s books, but I’ve seen enough of his lectures that I understand the seduction. But in terms of the wisdom he professes to impart, I think there is more taught in the phrase: “The road to hell is paved with good intentions,” than in all his books and tapes and live shows on TV. So I caution all of you business people who read my blog: To succeed in business, it’s not enough to have good intentions, you also need some substantial sales and marketing skill, plus it takes a whole hell of a lot of hard work!  Watch the masters and learn.

Some great salespeople and marketeers:
Bill O’Reilly, former President Bill Clinton, Mary Kay Ash, Dale Carnegie, Joe Girard, Ron Popeil, and many more.  Read this article at 10 Greatest Salespeople of all Time.

master the technology, conquer your market.



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