01 Dec What are you getting for your Web Hosting dollar?
I am always amazed at the vast range of pricing, features and functionality offered by companies who advertise website design, hosting, and online marketing services. Some of the largest companies, specializing in your industry, charge thousands of dollars per month to design, launch, update and market your website. While others offer complete packages–domain, design, search engine submission, marketing etc. for hundreds of dollars monthly. The companies I like the most offer services unbundled, so that you can choose from a menu of services and only pay for what you need.
The most important thing to evaluate is your desire and ability to control the content and design of your website on-going. There are technical and other competencies required to keep your website current, working properly, easily found by search engines and compelling. But whether you are up to the task or not, be sure you have the capability—-that your hosting company provides an easy way for you to update yourself and that you own the rights to your design and content, should you ever want to move your website to another host. Most hosting companies provide a “Control Panel” or some kind of ”user friendly” interface for updating, but some companies design your website using templates that content elements of design that only the hosting or design company can update.
And Search Engine Optimization and Search Engine Submission are different stories entirely…..that’s a blog entry for a different day.