10 Apr Who Wrote This? Some thoughts on CONTENT.
A word on CONTENT. Writing your own content is difficult, and for some, it’s tedious, and for most, it’s very time-consuming. Recently I searched the web for all of the various alternatives to originally written content and found no limit to the possibilities. There are dozens of websites offering free content, syndicated content, even revenue-generating content. You can get articles, newsletters, blogs, videos, podcasts, webinars and more to pop onto your website. You just name or describe the content and I can probably find it for you.
And who’s content is it? Some writer’s. The writer or publishing company has the copyright and there’s a credit or byline you have to include, but so what? It’s content isn’t it? And that’s what search engines are looking for. Relevant content is what gets you top ranking in the search engines, right?
Maybe, maybe not–see my next post for more on that. But in any case, if that’s your goal, then any content development scheme will get you there. And what’s in an article anyway? Just WORDS. After all, George Carlin tells us that “Language is a tool for concealing the truth.” What truth does your content conceal about your business? And what about that great quote from the English play Richelieu by Edward Bulwer-Lytton: “The pen is mightier than the sword.” Oh what did he know–way back in 1839?
Well we progressive bunch are breaking new ground in 2009, publishing gobs of content on our website that’s sort of like “elevator music” for the mind. Mightier than the sword? Or maybe mightier than a butter knife? But really, I understand. My website right now only includes two articles (in addition to my many blog posts) mainly because I’m busy writing for others. It’s hard to populate a new website with a rich amount of content quickly.
But, do me a big favor though. Before you consider using other people’s words on your website, at least make sure you read it. Upon closer inspection, you may not even agree with it! Wouldn’t that be a hoot? Bottom line, especially for professional service providers…if you want to be a thought leader, you should probably write your own words, ya think?
Next post: some thoughts about those pesky search engines, or “Who does Google think it is, GOD?”